Edward offers a full range of services including interior decorating and design, renovation and remodel. He specializes in kitchen and bath renovations as well as, project design and project management. Edward has been renovating homes for the past 15 years and prides himself on having top quality contractors that meet not only his, but your standards of quality at fair market prices. He serves clients throughout the US and the Caribbean and enjoys creating spaces in a variety of design styles – all delivered with his signature quality personalized service. Our business is 98% referral and we are happy to provide you with contacts upon request.
You open the door, walk in…exhale…and smile. You are home. You are ready to relax into a carefully-choreographed mix of colors, textures and things that you love and need…. put together with the intuitive artistry of Edward Holifield.
Edward doesn’t just decorate spaces – he creates places. Places that are an extension of you. Places that inspire and set the tone for your life and your work. Places that mirror your style, your personality and your lifestyle. From contemporary, eclectic lofts and condos to more traditional and vacation homes to office space, Edward combines his extensive professional experience with his natural eye and flare to create environments that enhance your life experience.
“I love to help people see potential and then work with them to create a wonderful space to come home to at the end of the day. I always tell people, my goal is to help you feel like you are on vacation every day. It is important to me that my clients identify with their environment and as a result, become comfortable in their finished project.”
Edward respects the past, creates in the present, and looks confidently to the future. His goal for each project is to discover and encapsulate your unique style through a process of exposure, education and creativity. Edward and his team values the importance of listening closely to you. They are focused on understanding the essence of what you want and then masterfully bringing that feeling into visual expression. As you and Edward work together, each project becomes a sensory adventure. The end result is a space in which you can live your life fully, freely and on your terms…without static from your surroundings.
“One of my most important goals is combining individually fabulous things that create a feeling tone that expresses YOU.”
Edward began his relationship with design at a young age. His passion for wanting things to look – and feel – their best inspired him to decorate his own bedroom in high school. “I thought my parents were going to flip when I painted the ceiling a deep Mediterranean Blue, but it looked great with the custom window treatments that I created,” he says, smiling. As he experimented and found that little things – when combined in a special way – can make a big difference, Edward’s natural knack for design solidified into a life-long career.
After a short stint in college, he quickly rose up the ranks in the retail industry to become, at the age of 21, one of the youngest department managers in the history of Marshall Fields. “I managed house wares and linens where I learned about true designer quality,” he explains. Edward’s talents didn’t stop with home furnishings; he was soon hired as a manager for cosmetics at Neiman Marcus, where his appreciation for color took off. “It was great being trained by Chanel, Yves St Laurent and all the top lines,” he notes. His natural talents soon made him very visible in the cosmetics industry and he eventually went to Paris where he trained with Givenchy. His refined cosmetics skills, his ability to communicate clearly and his infectious enthusiasm landed him a position as a national training manager for the company in the United States.
Edward eventually opened his own business as a makeup artist and worked on photo shoots all over the world with several top super models. “It was great working with top photographers and designers and seeing the best of the world’s locations,” says Edward. During this time, Edward was designing interiors for people when he was stateside. From his retail, make-up, photo shoot and travel experience over the past 30 years, Edward has developed a deeper understanding of how to shop and what to buy.
Edward settled in Atlanta, Georgia in 1998 and started Edward Holifield by Design LLC. Having held a real estate license in the past he has a true insight that increases his ability to help his clients understand the market and maximize their investment, whether they desire to build, resell or remodel.